To promote the launch of it's Insanity Hot Wings, featuring a 2,000,000 Scoville Unit hot sauce, Hell wanted to let people know just how hot they really were. Instead of telling them, we showed them - with a blowtorch and a stack of stickers. Pre-existing wild postings were converted in to toasty endorsements for the face-melting insanity of the hot wings.
Agency: MacLaren McCann Vancouver
Client: Hell Pizza
Creative Director: Chris Moore
Art Director: Ailton Henriques
Copywriter: Chris Moore