How is your father? He is a sportsman? Nerd? A bit of everything? Or anything?
Therefore, Submarino.com created the Real Dads, a tool that understands the real parents as anyone. First, the user will create a caricature of his father, and them can choose if he is chubby, stronger or a normal guy, with or without mustache, checked shirt or suit. So, from these features, the site will suggest gifts that are literally the face of his father.
Agency: Pereira & O’Dell
Managing Director Brazil: Michel Lent
Managing Director RJ: Liliane Badaró
Art Director: Ailton Henriques
Copywriter: Mariana Louzada
Account Manager: Vanessa Ruas
Planner: Irina Didler
Illustrator: Dag Haile