SUBMARINO REALDAD'S

How is your father? He is a sportsman? Nerd? A bit of everything? Or anything?

Therefore, Submarino.com created the Real Dads, a tool that understands the real parents as anyone. First, the user will create a caricature of his father, and them can choose if he is chubby, stronger or a normal guy, with or without mustache, checked shirt or suit. So, from these features, the site will suggest gifts that are literally the face of his father.

My role: Concept and Art Direction
Agency: Pereira & O’Dell
Client: Submarino.com

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Additional Credits
Agency: Pereira & O’Dell
Client: Submarino.com
Managing Director Brazil: Michel Lent
Managing Director RJ: Liliane Badaró
Art Director: Ailton Henriques
Copywriter: Mariana Louzada
Account Manager: Vanessa Ruas
Planner: Irina Didler
Illustrator: Dag Haile